I’ll get the eulogy ready
Haven’t seen any push to get people to the new stadium for the home opener and we are a week and a half out. There’s no reason to not be trying for a sell out week one of a new stadium, yet there hasn’t even been an attempt.
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The important area sold out
I called my financial advisor this morning and told him to stop worrying about those pesky “returns” on my “investments.” Enough of that “what’s in it for me” mindset.
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AMEN, friend!!
Im just ready for the season to start so we can talk actual football.
You need to give like it’s a charity!
It’s not directed at you per se, more the general person with this mindset. It’s not about the discounts or the prices. The market will tell you what they’re willing to pay for a product, service or experience. This market continues to tell UL that it doesn’t see the value in the offering. And we do nothing but blame the customer, double down, and be arrogant about the whole situation.
Since you mentioned my business, I can tell you with certainty that none of my businesses would have ever succeeded without satisfied customers and repeat buyers. The #1 reason my business thrives is due to treating my clients with respect and listening to their needs, then adjusting accordingly. My approach has always been relational; never transactional. There isn’t a soul at UL that understands any of these principles. EVERYTHING is transactional with these people. Even to the point of abusing the generosity and understanding of top 10 donors that have been around UL/USL/SLI for generations. What retail business survives a clothing line that no one is willing to buy? They don’t. They put the ugly shit on clearance and adjust their products going forward. We’re too arrogant for that.
UL Athletics and RCAF are not a business, though. They’ll tell you that, but it’s factually incorrect. No business can operate at a deficit every year and survive. Meaning, it’s not a business. Aux money comes in and wipes that ass of athletics to clean up their mess every year. The entire model, top to bottom, is flawed and we’ll never achieve what we could as a program (and University) until the investment is made to fix the structural problems with RCAF, the Foundation, and the way we run Athletics.
So to circle back, in the end, ticket prices are small potatoes in the macro-view. I get that. But the way it’s handled is just another reminder of how ass-backwards we continue to be. And the saddest part is, we could fix the problems inside of one athletic year, if we could just put leaders in places to lead.
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It’s sad that they claim the premium area is sold out or almost sold out and watch it not be full by game 3. We never really seem to have any push until like 2-3 days before the first game which is unfortunate. We should have been pushing to get fans at a minimum back in July.
I’ve seen social media pushes for the last two months. Do you have an account and follow Ragin’ Cajuns on social media?
Yes I do and have. If it’s been going on that long, why are we hearing that less than 10K have season tickets. I feel like the reach isn’t out there like it should be. They do the same thing year after year and it doesn’t work. Just because we have a new stadium doesn’t mean people will show up. 75-80% of fans won’t be able to see/use the new side anyway so it does nothing for them.
T, I think it was you that said the only things creating revenue for us are: Learfield and season ticket sales.
If those are seemingly the only two levers we can pull for revenue, do you think we should try harder than social media pushes for season ticket sales?
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Many people avoid downtown like the plague. Get out by sound down, not family oriented unless it’s a festival weekend, even then you risk safety. Last time I ate lunch I had to avoid several skateboarders with back packs; both smelled like they spent a weekend at a Stone Temple Pilot Concert.
27% of Louisiana’s adult population is on Twitter. FB closer to 38%. And you can break that down into certain demos.
Learfield does good and bad for the budget, to a point. And after their a lotted $2-3 million obligation, they literally become a competitor. Which is insane to me.
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ECHL stopped letting the players fight in 2003…attendance plummeted and the gators were gone 2 years later.
Social media posts vs. social media advertising are two distinct concepts. If you’re only going to post on established athletics social media channels and inform people about tickets the return is limited. However, what should happen is implementing an advertising strategy that hits feeds in an established area at a frequency that garners interest and ultimately, action. Why aren’t we seeing more video posts that urges people to get their tickets?
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I go downtown often and have never had issues.
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Risk safety? Lol jeez
The big difference between today and the Hud days, I would assume, is that we are selling far fewer season tickets to corporate entities, who would then hand those out to employees
That’s a good question. During covid, a number of small companies were bought out by larger companies or close the doors. Many were oilfield service companies. I heard the number the last time it was discussed in the Broussard Chamber of Commerce. I don’t remember the exact number that had tickets.